Ten days ago, I opened up my mailbox and found what looked like “real mail.” It was a rather-fat #10 envelope, neatly addressed with human handwriting (printing, actually) and a first-class stamp. My full name and address were there, but, curiously, there was no return address. It was postmarked May 19: Santa Ana, California.
I excitedly opened it up, thinking that, perhaps, some friend had taken the time to write me a letter – even though I didn’t think I knew anyone in Santa Ana. (But: who gets real mail these days!? What a treat!)
Well, such was not the case.
What I found was a folded-up four-page newsprint “article” (a newspaper insert, one corner identified it as the Weekly Journal, labeled “advertisement” at the top center of the page) describing a commercial herbal mixture called “Cho-Wa.” At the top of the first page, there was more handwriting, saying simply:
James,
Check it out!
J
Or at least I think it was signed “J.” I’m not totally sure. (Maybe it was a “T?”)
So, I’m thinking: what’s going on here? And, who calls me James?
I was curious enough to read the entire article, though, which purported to document the profound health benefits of an ancient Japanese herbal mixture designed to enhance “ki,” or “life force.” (Also known as “vital energy” or “spiritual energy.” The Chinese word is “qi” – pronounced “chee” – and I’ve written about this concept before, here and here.)
(I subsequently found the full text of this article online…click here if you’re interested.)
Since every visit I’ve ever had with a practitioner of Traditional Chinese Medicine has assessed me as “qi deficient,” I naturally paid close attention to this article. Of course, it was an advertisement for a product, and offered up practically miraculous stories of restoration.
And, I continued to wonder: who the heck sent this to me?
After thinking about it some, I went to the website listed and ordered a month’s supply, though. What could it hurt? I’m already taking a variety of supplements, and, over time, have experimented with a wide spectrum of natural products in order to find assistance for what ails me.
A few days later, the product arrived. It was slickly packaged and professionally invoiced. The box of 30 individual packets came with a little 10-page instruction book entitled “How to Experience Cho-Wa. Harmony is Strength.” It advises the user to set up a regular ritual to take the product, setting aside about 15 minutes a day to stir the packet contents into 6 ounces of cool water and then very slowly sip the mixture. As it takes some time to dissolve the powder into the water, the advice is to “simply continue stirring and go deeper into your awareness of the present moment.”
It’s all very Zen-like.
I’m on my third day of taking this formula now. And there’s not much new to report with respect to my physical well-being yet.
But I’ve continued to be curious about how I got this letter; so today I did some research on the web. Apparently, the letter did not come from anyone I know…this appears to be a “marketing technique.” Some even claim that it’s a total scam, aimed at “a demographic pre-disposed to … poor judgment with respect to mass marketing ploys: the elderly.”
Ah, so.
Well, it apparently works. I guess this old fart still believes in the Fountain of Youth, and am willing to follow anyone who claims that it really exists.
Silly, naïve, me.
Soundtrack Suggestion
Live a life less ordinary
Live a life extraordinary with me
Live a life less sedentary
Live a life evolutionary with me
Well I hate to be a bother,
But it’s you and there’s no other, I do believe
You can call me naïve but...
I know me very well (at least as far as I can tell)
And I know what I need ...